Horse trainer and sales agent Marcel van der Burgh was in need of a new site to reflect the high level of horses he was representing for sale and the upgrades he had made to his horse farm. Marcel is a full service Dressage training barn as well as equine sales agent located in Loxahatchee, Florida. His business consumes one hundred percent of his time so having a web designer that know about the horse business saves him time because he knows at WelliWeb we can be trusted to select the best images and wording for his site without him micro managing.
His site is a large site featuring everything from sales horses and Marcel’s resume to a scheduled that helps keep clients updated on the goings on at the farm. During the summer season the web site is a great way for Marcel to keep out of town clients in the loop.
Listing sales horses quickly and accurately on the web site is always a headache for horse trainers. From getting videos and pictures to having eloquent descriptions written up. WelliWeb has streamlined this process for Marcel by working directly with the photographer/videographer to get all media for each listing. Then creating a simple worksheet for Marcel to fill out on the specifics of each horse, so all the right information on each horse gets posted on each sale listing.
In Need of a Logo
Marcel like many horse professionals is busy in the barn most of the day, so developing a cohesive brand identity is difficult. With Marcel we started by creating a logo for his farm that we are using on the web site, in sales videos, and that will also be on his new business cards. Bringing this horseman one step closer to a marketing plan.